For cake shops & custom bakers

Take custom-cake inquiries by text 24/7

Brides and parents plan at midnight. RingBackSMS collects size, date, flavors, and reference photos so every inquiry lands in your inbox ready to quote.

Free plan forever. No credit card required.

Sugar & Spice
Text Message • Now
Hi! Sugar & Spice here. Custom cake inquiry? I can collect the details and our baker will quote you.
wedding cake for aug 15, 100 guests, 3 tiers
Congrats! For 100 guests, 3-tier works great. What flavors are you thinking? And do you have a style/photo reference?
vanilla and raspberry, minimalist with fresh flowers
Beautiful combo. I'll send this over to our head baker for a quote — you'll hear from her within 24 hrs. Photo reference if you have one?
62%
of calls to small businesses go unanswered
85%
of callers won't call back if you miss them
<3s
RingBackSMS average response time
24/7
AI coverage including after hours

You know this pain

Brides plan at midnight

You're asleep; they're on Pinterest. By the time you return the voicemail, they've emailed 3 other bakers.

Custom cake intake is tedious

Size, date, flavors, dietary restrictions, photos — the back-and-forth takes 5 messages before you can even quote.

Piping doesn't pause

You can't stop mid-buttercream to pick up the phone. Every ring is a lost inquiry.

What you get

Every feature built for how your business actually runs.

Catalog + custom

Signature cakes are quoted instantly. Custom orders trigger a structured intake that collects everything you need upfront.

24/7 custom intake

Midnight brides get a warm reply and finish the intake. You wake up to booked inquiries.

<3 second replies

Every inquiry gets an immediate response. No more "we heard back from another baker first."

Photo-ready handoff

AI collects reference photos and passes the thread to you with one tap to quote.

After-hours = your edge

Other bakers go home at 6 PM. Your AI is still booking inquiries until 1 AM.

Allergy flags

Gluten-free, dairy-free, nut-allergy requests tagged so you never miss a special request.

How it works

01

List your standard cakes + intake fields

Signature cakes with prices, custom intake template (size, date, flavors, allergies, reference photo).

02

Inquiry comes in

AI quotes signature cakes instantly. Custom requests get a structured intake that collects everything you need.

03

You quote with full context

Open your inbox, see a complete brief, send a quote in 2 minutes instead of 10.

From businesses like yours

Custom cake inquiries used to come in by phone and I'd miss half of them. Now every bride gets an immediate reply and I close them at about 3x the rate.
Danielle P.
Owner, Sugar & Spice
The intake template alone saved me hours a week. I used to go back and forth 5 times per inquiry; now I get everything upfront.
Mei L.
Owner, Sweet Lotus Cakery
I book 70% of weekend inquiries from the AI. Before, most of them went to voicemail and I never heard back.
Jamal B.
Owner, Crown Cakes

*Representative examples. Customer names and figures are illustrative.

MonthlyAnnual2 months free

Starter

Freeforever

Try it risk-free

25 SMS/month
  • 1 phone number
  • AI fallback responses
  • Voicemail transcription & tags
  • Reply templates
  • Email notifications
Start Free
Most Popular

Growth

$79/month

Most small shops

750 SMS/month
  • Everything in Starter
  • Order, Meeting & Inquiry flows
  • POS integration (Square, Clover, Toast, Shopify)
  • Caller memory & reorder shortcuts
  • Custom AI personality
  • Daily digest email
  • Priority support
Start 14-day trial

Scale

$199/month

Multi-tech / multi-location

5,000 SMS/month
  • Everything in Growth
  • Slack notifications
  • Two-way POS catalog sync
  • Recovery funnel analytics
  • Urgency keyword escalation
  • AI ↔ human handoff tracking
  • Priority phone support
Start 14-day trial

Enterprise

Custom

Custom needs

Unlimited SMS
  • Everything in Scale
  • Dedicated infrastructure
  • SLA & compliance
  • White-glove onboarding
Contact us

Frequently asked questions

Can it actually quote a wedding cake?

It quotes your standard pricing per tier / serving. For custom designs, it collects all the details and hands the thread to you for a personal quote. Saves the back-and-forth, not the creative decision.

What about dietary restrictions?

Allergy and dietary intake is built-in — gluten-free, dairy-free, nut-free, and vegan are all flagged in the thread.

Can customers send photos?

Yes. MMS support lets customers attach reference photos which land directly in the thread.

Can it take deposits?

Optional Stripe integration for non-refundable deposits. Most custom bakers take deposits only after quoting.

Does it work for walk-in cakes too?

Yes — case cakes and signature items are quoted instantly for phone customers who want to pre-order a pickup.

Stop losing customers to voicemail

Free to start. Set up in 5 minutes. Recover every missed call — starting today.